• Print catalogs still work: Here’s how to create a great one

    Print catalogs still work: Here’s how to create a great one

    The digital marketing world has been bombarding its audiences with content and copy for decades. It’s way too easy to get lost in a sea of competitors. So, how do you stand out from the competition? One creative way to stand out from the crowd is by printing a killer catalog to land right in

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  • 10 Mistakes Businesses Make When Creating Business Cards

    10 Mistakes Businesses Make When Creating Business Cards

    Your business card is your first impression and a memory cue. It is also a lasting reflection of your brand. To ensure you put your best foot forward every time, avoid these ten common business card mistakes at all costs. Gimmicky Shapes While oversized and elaborately shaped business cards are the current fad, they often

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  • How to Create a Flyer that Grabs Attention and Sells

    How to Create a Flyer that Grabs Attention and Sells

    When compared to other forms of marketing, flyers are generally inexpensive. However, it’s still important to prioritize great return on investment when designing flyers for your business. Additionally, the flyer you create should grab the reader’s attention and make them take action. With the following tips, you will learn how to create a flyer that

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  • 10 Essential Print Items to Include on Your Trade Show Checklist

    10 Essential Print Items to Include on Your Trade Show Checklist

    For many industries, conventions and trade shows are important business development events. The connections made at a trade show can significantly impact your bottom line. It’s so important that everything goes right. Most event veterans have a go-to trade show planning checklist. This list is what they use to ensure nothing is ever forgotten. One of

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  • What Is Print Bleed, and Why Do I Need It?

    What Is Print Bleed, and Why Do I Need It?

    At Ego id Media, we get asked about print bleed a lot—a term that refers to the additional space printed just beyond the edge of the finished page. We ask customers to provide images with bleed so that when we print your image, you have 1/8” (0.125”) of extra space overlapping the trim line. That

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  • What’s the Best Material for T-shirt Printing?

    What’s the Best Material for T-shirt Printing?

    While 100% cotton is a tried and true option for fabric t-shirt design, other options might better complement different prints or purposes. The best material for t-shirt printing can depend on your needs and budget. Common Material Options  Almost every print shop has easy access to these standard options. Since popular materials are regularly used

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  • Mugs, T-shirts & More: Custom Merchandise for Your Business

    Mugs, T-shirts & More: Custom Merchandise for Your Business

    Owning a business, or starting a new one, can be difficult, especially when it comes to getting your name out to potential customers. The good news is there’s an easy way to bring your brand into the homes of potential buyers using custom merchandise for your business.  Not sure where to start when it comes

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  • Not Using Door Hangers For Marketing? 5 Reasons You Should

    Not Using Door Hangers For Marketing? 5 Reasons You Should

    With technology ever improving, there are now seemingly infinite ways to attempt to reach your target audience to market your goods and services. However, the most successful may still be the physical marketing medium of door hangers. Using door hangers for marketing efforts can help you reach specific niche audiences in ways that other marketing

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  • 5 Great Reasons To Try Catalog Marketing

    5 Great Reasons To Try Catalog Marketing

    Reaching your audience in the noise of today’s mass marketing can be a challenge. Working with your company to decide which mode of communication will best suit your brand and reach potential consumers can take meeting after meeting. Amid all of the decisions, consider catalog marketing as an extension of your brand to efficiently market

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  • Pro Tip: Should I Scan Or Photograph My Artwork?

    Pro Tip: Should I Scan Or Photograph My Artwork?

    It’s a question many artists have—when trying to get an accurate digital copy, should I scan or photograph my artwork? Here’s a look at what each option can do for your art. Photographing Your Artwork To photograph your work, you’ll need adequate photography equipment. Although many smartphones offer high-resolution pictures, most will find point-and-shoot cameras

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