• 5 Reasons To Market Your Company With a Custom Calendar

    5 Reasons To Market Your Company With a Custom Calendar

    With so many smartphones and digital calendar options, it comes at a surprise that people still use wall calendars.  It’s true! according to Data Intello, “paper wall calendars are expected to hold the second-largest market share” of the Global Wall Calendar Market, which is expected to grow for the next eight years.  So if you’re

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  • How To Design a Restaurant Menu That Stands Out

    How To Design a Restaurant Menu That Stands Out

    Did you know that your restaurant’s menu design correlates to higher sales and maximum profits? Several factors influence your diner’s decisions, including what’s on your menu. Let’s look at all the elements to incorporate when designing an exquisitely mouthwatering menu.  Prioritize Organization This may seem like a no-brainer, but grouping your menu choices into categories

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  • Magnet Marketing: The Tactic That Keeps Your Brand Visible For Years

    Magnet Marketing: The Tactic That Keeps Your Brand Visible For Years

    Marketing materials are seldom saved for long-term use unless, of course, they have an alternate function. Consider printing your company contact info on magnets and distributing them via a mailing list for heightened chances of making a home on your clients’ refrigerators, filing cabinets, whiteboards, and more. If you design it right, your brand will

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  • 5 Must-Have Trade Show Marketing Materials

    5 Must-Have Trade Show Marketing Materials

    If you want to convert leads into buyers at this year’s upcoming trade shows, ensure your booth is decked with the perfect collection of prints to showcase your company’s value. Let’s review the five must-have trade show marketing materials to make a great impression. 1. Banners It’s worth investing in a beautifully made banner attracting

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  • Print catalogs still work: Here’s how to create a great one

    Print catalogs still work: Here’s how to create a great one

    The digital marketing world has been bombarding its audiences with content and copy for decades. It’s way too easy to get lost in a sea of competitors. So, how do you stand out from the competition? One creative way to stand out from the crowd is by printing a killer catalog to land right in

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  • 10 Mistakes Businesses Make When Creating Business Cards

    10 Mistakes Businesses Make When Creating Business Cards

    Your business card is your first impression and a memory cue. It is also a lasting reflection of your brand. To ensure you put your best foot forward every time, avoid these ten common business card mistakes at all costs. Gimmicky Shapes While oversized and elaborately shaped business cards are the current fad, they often

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  • How to Create a Flyer that Grabs Attention and Sells

    How to Create a Flyer that Grabs Attention and Sells

    When compared to other forms of marketing, flyers are generally inexpensive. However, it’s still important to prioritize great return on investment when designing flyers for your business. Additionally, the flyer you create should grab the reader’s attention and make them take action. With the following tips, you will learn how to create a flyer that

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  • 10 Essential Print Items to Include on Your Trade Show Checklist

    10 Essential Print Items to Include on Your Trade Show Checklist

    For many industries, conventions and trade shows are important business development events. The connections made at a trade show can significantly impact your bottom line. It’s so important that everything goes right. Most event veterans have a go-to trade show planning checklist. This list is what they use to ensure nothing is ever forgotten. One of

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  • What Is Print Bleed, and Why Do I Need It?

    What Is Print Bleed, and Why Do I Need It?

    At Ego id Media, we get asked about print bleed a lot—a term that refers to the additional space printed just beyond the edge of the finished page. We ask customers to provide images with bleed so that when we print your image, you have 1/8” (0.125”) of extra space overlapping the trim line. That

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  • What’s the Best Material for T-shirt Printing?

    What’s the Best Material for T-shirt Printing?

    While 100% cotton is a tried and true option for fabric t-shirt design, other options might better complement different prints or purposes. The best material for t-shirt printing can depend on your needs and budget. Common Material Options  Almost every print shop has easy access to these standard options. Since popular materials are regularly used

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