Digital Printing vs. Screen Printing: Which Is Best?

When it comes to digital printing vs. screen printing quality, there are pros and cons of both. Which one is best will depend on your specific needs and preferences. Over the past few years, companies have now included digital printing. So, how does digital printing quality stack up against screen printing quality?

The History

Screen printing has existed since as early as 1000 A.D. However, it wasn’t until the 1960s that its popularity increased. During this time, printed T-shirts became more popular, and people searched for new and efficient ways to create them. However, within the past 15 years, digital printing (or direct-to-garment printing) has taken the fashion world by storm.

When To Go Digital

So, what is it about digital printing quality that some people love so much? It turns out there are quite a few reasons to consider this option.

Comfort

When it comes to clothing, the more comfortable they are, the better. Both printing options are suitable for clothing and contact with the skin, but digital printing is a lot better. Traditional ink is heavy and tends to weigh on the fabric. For this reason, digital prints also preserve the breathability of fabrics.

Consistency

Unique designs can bring a brand to new heights, but consistency is also important for quality control. If two people buy the same shirt, they should look the same, and this is easily achievable with digital printing. Traditional printing does not always produce identical results.

When To Choose Screen Printing

While digital printing has its perks, there are some areas where traditional printing comes out on top. So is traditional the right option for you?

Vibrance

If you want a more vibrant look for your work, screen printing is the way to go. Screen printing has much higher brightness and saturation, which stems from its use of plastisol ink, which results in an exact matching and translation of colors. Digital printing uses water-based paints that aren’t as exact or vibrant.

Longevity

Not surprisingly, traditionally printed designs tend to last longer than their water-based competitors. Screen printing can survive quite a few more washes and a few more days in the sun.

Flexibility

Sure, cotton fabrics are among the best to print on. However, T-shirts might not be all you have in mind. If you also want to print on polyester or other fabrics, traditional printing will serve you better. Digital printing works best on 100% cotton.

What’s the Best Option?

When it comes to digital printing vs. screen printing quality, you can go either way.

Digital printing brings several perks to the table, especially for fashion brands just starting out.

However, screen printing remains the more popular option for obvious reasons. First, it’s the standard that comes to mind when most people think of printed Ts. Also, with a stronger focus on sustainable fashion, the more versatile and more durable option will likely attract more customers.

Still not sure which of these is right for you? Or, are you ready to make your print order? Contact our team at Ego id Media.

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